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The Open Brand 2008 When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph.D. New Riders: CA “…for today’s consumers, community-by-brand-association is not enough. Now, before, during and after purchase, consumers are engaging directly with each other through blogs, ratings and reviews, tagging and other interactive forums. They’re sharing [...]

Persuasion in the Media Age. 2nd Edition. By Timothy A. Borchers. 2005, 2002. McGraw-Hill: NY “…research suggests that media have only a limited influence on us.” p56 — Psychological Aspects of Cyberspace. Theory, Research, Applications. 2008. Edited by Azy Barak. New York: Cambridge University Press “Traditional studies of uses and gratifications used five clusters of [...]

Psychological Aspects of Cyberspace. Theory, Research, Applications. 2008. Edited by Azy Barak. New York: Cambridge University Press Trust. What is Trust? “…trust is critical when there is a degree of uncertainty (Mayer, Davis and Schoorman, 1995). This uncertainty also needs to contain an element of risk (Deutsch, 1962). Without any risk, or vulnerability, there is [...]

Persuasion in the Media Age. 2nd Edition. By Timothy A. Borchers. 2005, 2002. McGraw-Hill: NY “Blogging is a new form of persuasive communication that is significant for several reasons…gives considerable power to single individuals. Bloggers are able to easily write about their experiences while commanding an international audience of readers.” p4 “…blogging suggests that the [...]